Insight.
Notes on the business behind talent: IP, deals, structures, and the ventures we build.
- IP
IP governance: who controls a talent's name?
Your name, likeness, and catalogue behave like assets the moment money touches them. IP governance decides who controls each one, and through which company. A working guide to vehicles, boards, and approval rights for talent and their teams.
- Strategy
IP strategy before the deal: five questions to ask first
Most talent meets their IP for the first time inside someone else's contract. Strategy set before negotiation changes what a deal can take from you. Five questions that decide ownership, licensing, and where your trademarks should live.
- Copyright
Music copyright in Singapore: what talent actually owns
Masters, publishing, performance rights: three income streams, three sets of rules. We walk through what a recording agreement moves, what stays with the writer, and where Singapore law sits when a catalogue starts crossing borders and formats.
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Tell us what you are building. We will come back with the structure we'd build for it.
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