Likeness and AI-use rights, negotiated as their own clause
Your name is protected once someone registers it. Your face and voice are a separate question. In most deals, likeness gets folded into a wider clause, and what it covers, and for how long, rarely gets explained. A clause that stands alone can be negotiated on its own terms, and kept when the rest of the contract ends.
What the clause covers
A likeness clause controls where your image and voice can be used, commonly in promotion and advertising, and increasingly in content generated to look like you. In most deals the coverage sits inside a wider contract, described in a sentence. The question is not whether the clause exists but what it covers, in which territories, and until when. A clause written for one campaign, then applied to later campaigns, is a common source of dispute.
Why it should stand alone
Rights that are negotiated separately can be kept or given away on their own terms, the same way the master and the composition move independently in a recording agreement. A clause folded into a wide definition is harder to reclaim later, the way broad definitions of "master" or "recordings" pull in rights by default. When the contract term ends, the rights inside it commonly stay with the other side unless the contract says otherwise. A stand-alone clause gives the question its own term, territory, and price.