IP licensing structured as an ongoing revenue line
Licensing turns what a client already owns into a revenue line that repeats. The work is scoping each licence, deciding what stays owned, and putting approvals in place for uses nobody has imagined yet, so the asset keeps earning instead of being sold once.
License, don't sell
A licence grants use of an asset for a defined purpose and period, and ownership stays with the client. A sale, sometimes hidden inside an assignment clause, transfers ownership outright and for good. The choice tracks how replaceable the licensee is and how long the relationship is meant to last. A short campaign licence rarely needs to sell anything; recurring revenue stays a licence.
Approvals and the company
Every licence needs a named person or board that signs off on new uses, including synthetic likeness and AI training, uses nobody anticipated at signing. Silence reads as permission. The catalogue sits in a company, not a personal name, and each contract says which entity receives what royalty. That is what makes the revenue line hold up across borders and over years.